RELEVANZ Pixel (en)

In general, we always recommend using the RELEVANZ app for your respective shop system. The app allows for easy setup and ensures reliable data transmission.

If your shop system is not yet supported by our app, you can alternatively integrate our RELEVANZ pixel manually. Please note that in this case, the setup of the pixel must be done manually and may require technical adjustments depending on your shop system.

Retargeting Integration

In order to run retargeting campaigns, the integration of the appropriate tags/pixels is required. These allow users to be tracked and targeted again at a later point in time. The easiest way to implement this is by using a tool such as Google Tag Manager. This ensures that important data, such as order number and cart value, is transmitted correctly.

RELEVANZ Pixel

1. Homepage / Static Retargeting Pixel

This pixel marks users but does not pass any additional information regarding category or product pages. It is integrated on the homepage of the online shop.

<script src="https://pix.hyj.mobi/rt?t=d&action=s&cid=[CAMPAIGN_ID]" 
async="async"></script>

[CAMPAIGN_ID] = must be replaced with your RELEVANZ main campaign ID

2. Category Retargeting Pixel

This pixel must be integrated on the category pages of the online shop. For the category pixel, the category ID (as in the product catalog) is passed as an additional parameter. If no categories exist, the category retargeting pixel can be skipped.

<script src="https://pix.hyj.mobi/rt?t=d&action=c&cid=[CAMPAIGN_ID]&id=[CATEGORY_ID]"
async="async"></script>

[CAMPAIGN_ID] = must be replaced with your RELEVANZ main campaign ID [CATEGORY_ID] = must be dynamically replaced with the shop’s category ID (as in the product catalog)

3. Product Retargeting Pixel

This pixel must be integrated on the product pages of the online shop. For the product pixel, the product ID (as in the product catalog) is passed as an additional parameter.

<script src="https://pix.hyj.mobi/rt?t=d&action=p&cid=[CAMPAIGN_ID]&id=[PRODUCT_ID]"
async="async"></script>

[CAMPAIGN_ID] = must be replaced with your RELEVANZ main campaign ID [CATEGORY_ID] = must be dynamically replaced with the shop’s category ID (as in the product catalog)

4. Cart Retargeting Pixel

This pixel must be integrated in such a way that it is triggered as soon as a product is added to the cart. For this pixel, the product ID (as in the product catalog) is passed as an additional parameter.

<script src="https://pix.hyj.mobi/rt?t=d&action=w&cid=[CAMPAIGN_ID]&id=[PRODUCT_ID]"
async="async"></script>

[CAMPAIGN_ID] = must be replaced with your RELEVANZ main campaign ID [PRODUCT_ID] = must be dynamically replaced with the shop’s product ID (as in the product catalog)

5. Retargeting Demarking Pixel

This pixel removes users from retargeting once they have made a purchase. It must be integrated on the final page of the checkout process (the “Thank You” page).

<script
src="https://pix.hyj.mobi/rt?t=d&action=t&cid=[CAMPAIGN_ID]&products=[PRODUCT_IDS]"
async="async"></script>

Multiple product IDs are passed separated by commas, e.g. [PRODUCT_ID],[PRODUCT_ID],[PRODUCT_ID]                                                                                      [CAMPAIGN_ID]= must be replaced with your RELEVANZ main campaign ID
[PRODUCT_ID] = must be dynamically replaced with the shop’s product IDs (as in the product catalog)

6. Conversion / Tracking Pixel Integration

The tracking pixel transmits the sales generated through RELEVANZ retargeting. This is essential for performance measurement and optimization. The pixel must be integrated on the final page of the checkout process (the “Thank You” page). The following parameters must also be passed:

<script
src="https://d.hyj.mobi/conv?cid=[CAMPAIGN_ID]&orderId=[ORDER_ID]&amount=[AMOUNT]&products=[PRODUCT_IDS]"></script>

[PRODUCT_IDS] = product IDs purchased by the customer, separated by commas
[ORDERID] =product IDs purchased by the customer, separated by commas
[AMOUNT] = must be replaced with the cart value                                                        [CAMPAIGN_ID] = must be replaced with your RELEVANZ main campaign ID